How we started?

Our client operates in the medical industry, which is a special challenge from the point of view of positioning activities. It often requires content containing a large amount of specialist knowledge that only experts in their field have. Therefore, the positioner is not able to act only on his own, and regular contact with the client becomes a necessity. In this case, however, we could – and still can – count on our client’s full cooperation.

We started positioning in March 2017, taking over a website with an already established opinion and relatively good visibility under our wings. However, we still had a lot of room for optimization. Initially, we implemented standard technical changes to the website: we added meta title and meta description, applied redirects, fixed 404 errors etc. At the same time, the client was also working with us. Knowing the importance of content, he created texts, taking into account the key phrases recommended by us, to supplement the website with even more valuable content that will increase the visibility of the site.

At the same time, we also operated in the off-site SEO field, i.e. we took care of a regular flow of external links. We placed texts with hyperlinks on our back-end, but we also created a dedicated back-end for the client, which allowed us to increase the results even more. Thanks to the compilation of activities, in 3 years we increased website traffic by 394%.

In May 2020, the brand already had 1206 phrases in TOP3, 3472 phrases in TOP10 and almost 18,000 phrases in TOP50. It generated monthly traffic at the level of 46,492, and more importantly – it improved its own records every month – so the progress was not only noticeable, but also constant.

Website migration – a critical moment in the SEO process

A little over a year ago, the client made a move that may have far-reaching consequences for the visibility of the site on the web – it is about website migration. Why is this a dangerous process? An improperly carried out transfer may result in a drastic drop in search results, and thus the loss of many months of work on website positioning. For this reason, it is very important that the positioner knows in advance about the planned migration.

However, in the case of this client, far-reaching SEO effects were avoided. It happened thanks to the fact that we received information about the migration plans from WordPress to the proprietary platform several months before its implementation. Moreover, we had access to the design of the new website, we were able to provide our recommendations, many of which were eventually introduced. We also had time to prepare a list of recommendations on how to safely carry out the migration so as not to lose the earned positions.

The cooperation during the transfer of the website went very smoothly, we managed to reduce the impact of this process on the website’s position to the absolute minimum. As you can see in the chart, there has been a temporary movement in the position during this period, but there is no drastic drop in visibility. After the first weeks, a significant rebound is visible, and the upward trend continues until today.

In opposition to this case study, it is worth showing an example of how the results can change when the agency does not receive information about the planned migration in advance. Then the decline is visible. Therefore, we were unable to redirect at the right time and prepare a plan for a “painless” transition to the new platform. As you can see, the web robots quickly caught the change, which immediately affected the visibility of the website. This shows that it cannot be emphasized too many times how important good communication is between the agency and the client.

Results after four years

But let’s get back to the summary of our activities. Since the beginning of cooperation, i.e. for about four years, we have managed to increase the average traffic on the website by 5046%. If you compare the year-on-year results from 2020 and 2021, you can also see high increases – by 480% in the number of phrases in TOP3 and by 318% in the number of phrases in TOP10. The ambitions of both our client and ours, however, reach even higher, which is why we do not give up our arms and we fight for even better results. And these, thanks to the combination of the client’s extensive industry knowledge with expert SEO knowledge of our positioner, are at your fingertips.

What is an e-commerce platform?

If you run a brick-and-mortar store, you’ll agree that managing the purchasing process, products, prices, and inventory is quite complicated. In the case of virtual trading, you need software that can handle all these operations. Its task is also to ensure data security, which is extremely important. The system should also support marketing and SEO activities – thanks to this, acquiring customers will be easier. It is a kind of backbone that significantly simplifies many issues related to running an e-shop and in many cases means that advanced technical knowledge is not needed for this.

There are plenty of e-commerce platforms. Each of them has different advantages, offers a different set of functions and method of operation. Systems dedicated to both small businesses and the largest online stores are available. This variety means that everyone can choose a tool tailored to their needs. At the same time, however, it may make this decision difficult.

Open Source or SaaS?

Platforms for online stores can be divided into two basic types: Open Source and SaaS (Software as a Service). Does that tell you nothing? Does not matter. We’ll briefly outline the pros and cons of both types of systems, making it easier for you to make a decision.

Open Source Platforms
Open Source platforms are designed to be installed on your own server. This provides much more freedom and independence. The open source concept means that they can be developed by multiple developers and offer a variety of plugins or add-ons to extend their functionality. Their other advantages are:
– adaptation to the needs of both small and large stores (scalability),
– the possibility of selling any assortment,
– the ability to change the appearance of the store,
– the ability to edit the source code,
– access to marketing tools,
– wide range of SEO activities,
– access to technical support.

However, it should be remembered that Open Source systems require self-installation and implementation, which requires at least basic technical knowledge or professional help. More freedom also means more responsibility – incl. for creating regulations or privacy policy, as well as data security. In addition, when using such a platform, you also have to take into account the costs of maintaining your own domain and hosting.

SaaS platforms
SaaS platforms are also called subscription platforms. They allow you to create a store without the need to invest in your own hosting, installation or backup. They usually offer a complete set of tools necessary to sell online. You can use them on a monthly subscription basis. The advantages of such a solution certainly include:
– ease of setting up a store and its operation,
– quick configuration,
– no need to purchase hosting
– less investment at the beginning,
– access to all necessary functions without the need to install plugins,
– access to technical support,
– no need to adapt the store to legal standards – the service provider takes care of it.

The specificity of SaaS platforms, however, means that by using them, you are only a tenant of the virtual space in which you run your store, and not its owner. The condition for its operation is to pay the subscription. Moreover, it should be remembered that such systems can create many limitations and are therefore usually not suitable for demanding users.

Open Source platforms – popular solutions

Let us remind you – Open Source platforms have definitely fewer restrictions, but also greater challenges. These types of engines are recommended primarily to at least intermediate users who know the basics of e-commerce, have technological knowledge or want and can use external help in this area. It is also a solution for those who want to freely develop their business. What is worth choosing in such a situation? We cover several popular platforms.

PrestaShop
PrestaShop is currently one of the most popular e-commerce platforms operating all over the world. It gains recognition mainly due to the lack of fees. However, this completely free platform is also appreciated for its combination of simplicity with high functionality. Installing the engine on the server is very simple, as is setting up the store. So it is a good solution even for beginners with basic technical knowledge.

PrestaShop provides various templates that allow you to change the appearance of the store, as well as many plugins that allow you to increase its functionality. Unfortunately, they are largely paid. However, the platform creates very large opportunities, also in terms of individual store customization. Developers often create solutions based on the engine that respond to the needs of specific users.

The most important features of PrestaShop:
– a free Open Source platform,
– access to many plugins (mainly paid) that allow you to expand the store’s functions,
– the ability to customize the appearance of the store using templates,
– simple operation from the administration panel,
– performance,
– universality,
– frequent updates to take care of security, but you have to install them yourself.

The PrestaShop store can be suitable for beginners (the platform is free, which allows you to limit the initial cost) and for larger stores.

Magento
Magento is a very universal system dedicated primarily to larger stores. It facilitates the management of large quantities of products and can be expanded with various additional functions. It is available in two versions: free (Community Edition) and paid (Enterprise Edition), which gives you more options.

The most important features of Magento are:
– availability of a free script (Community Edition) with quite extensive functions,
– many possibilities of expanding and extending the store’s functions with plugins (free),
– the ability to run several stores from one place,
– the ability to operate a mobiles store,
– complicated installation and modification,
– quite complicated service through the administration panel,
– quite high requirements as to the server capabilities – usually requires the use of a dedicated server.

The store created with the use of Magento is very functional, although the implementation and operation of the system are quite complicated. This solution is primarily for those who manage several e-commerce platforms and many different products, and at the same time have efficient hosting and a generally larger operating budget.

WooCommerce + WordPress
WordPress is a free CMS that allows you to create many different websites. It is used by both small private sites and large sites of well-known companies. Thanks to the WooCommerce add-on, it also allows you to create stores. This is a good solution for those who already use WordPress. However, the platform is very intuitive, so it is also suitable for beginners. Its great advantage is that it is free.

The most important features of solutions based on WooCommerce and WordPress:
– a free Open Source platform,
– suitable for beginners and advanced,
– ease of use,
– expandable with the necessary functions,
– high level of security and frequent updates,
– wide possibilities of personalizing the appearance of the store thanks to templates,
– very good integration with SEO,
– possibility of integration with various forms of shipping and payment,
– easy integration of the store with the company’s blog.

WooCommerce integration with WordPress allows you to create a professional-looking, functional and truly free store (excluding the cost of your own domain and hosting, of course). This is a very versatile solution, but recommended especially for small and medium-sized trading platforms.

SaaS platforms – popular solutions

SaaS (subscription) platforms are great to get you started. All it takes is a small investment and literally a few minutes to set up the store to start working. Their disadvantage may be the lack of independence and certain limitations, e.g. related to the positioning of the online store or customization, but this does not change the fact that many people praise this type of solution very much. What do you have to choose?

Shoplo
Shoplo is an international service offering numerous features, including multi-channel sales (Shoplo Multichannel). It offers various subscriptions aimed primarily at small and medium-sized stores. It provides many useful functions, however, available mainly in more expensive packages.

The most important features of Shoplo are:
– subscription system – various subscription thresholds from several dozen dollars per month,
– limited functions and quantity of products in basic packages,
– 15-day free trial period,
– the ability to customize the appearance of stores using templates or configurator,
– subscription sale and virtual products,
– the function of recovering abandoned carts,
– possibility of integration with courier companies, accounting and warehouse management systems,
– the ability to create an integrated Facebook store,
– customer communication panel – messages from various platforms in one place,
– access to marketing tools.

Shoplo provides relatively simple configuration and operation, and many interesting functions. It works well with small and medium-sized stores, including those selling virtual products or subscriptions!

Shopify
Shopify is an international e-commerce platform that is hugely popular around the world. Shops created on the basis of Shopify are adapted to UX requirements, but templates that allow you to change the look are paid. It is a universal system that allows you to sell different types of products through a store that can be launched in a few moments.

Shopify’s key features include:
– subscription system – various subscription thresholds, from $ 29 per month,
– commission on the sale,
– an international platform, recommended for sale abroad,
– compatibility with social networks – the possibility of selling via Facebook,
– limited personalization options,
– responsive themes,
– no possibility of advanced product management.

Shopify can be the perfect solution for those looking to sell overseas. The service is simple to use, and the various subscriptions make it easy to scale up your business.

Which online store to choose?

So how do you choose a platform to run a store?

– Start by defining and writing down your expectations in detail. Compare them with the possibilities (e.g. financial or technical), and you will probably easily decide whether an Open Source or SaaS platform will be better for you.
– Then you can independently analyze the offers of available systems in terms of the necessary functions and features. An even easier solution, however, is to send a query to specific platforms with a request to select a package to meet specific requirements.
– On this basis, you will probably choose a maximum of 2 or 3 interesting websites.
– Before you make your final decision, take advantage of trial periods wherever possible.
– If you are still hesitating, compare not only the prices, but also the other benefits offered by the platforms – often these are various discounts that can be useful when running a store.

Remember that when choosing a platform, your needs and feelings are the most important! Therefore, it is not always worth following reviews and opinions that are usually biased.

However, conducting extensive marketing in social media is very demanding. Each platform in social media has its own rules – it has a slightly different user profile, puts emphasis on different elements and uses a different technology, so that the marketer has to adapt to the communication code prevailing there. Usually, we will not post the same content on a TikTok or Twitter profile (or at least not in the same form) as on Instagram or LinkedIn. For this reason, when running company profiles on various websites, we have to generate a lot of different content, tailored to a given website.

In addition, it is necessary to use separate applications for each medium, and sometimes, in addition, to switch between several profiles within one platform – all this in real time in order to answer customer questions as quickly as possible and react to current events. It cannot be denied that in terms of logistics, this is a huge challenge.

Social media tools

Platforms that, thanks to API (Application Programming Interface) integration, allow you to manage profiles on many social networks within one tool come to the rescue. Thanks to this, using one “combine”, we can – depending on the functionality offered by a given product – plan automatic publication of posts, reply to comments, talk to users via private messages, and analyze statistics on reach, engagement or the number of subscribers and generate reports from it. What are the most popular tools and what exactly do they offer?

Hootsuite

Hootsuite, apart from the basic functions, also allows you to set an alarm that will notify the user of a non-standard increase in activity on our profiles. As you know, immediate reaction allows you to minimize any crises. Hootsuite also allows you to analyze frequently used words in a given situation, so that we can properly formulate the messages we need. Setting the right parameters also allows you to connect and advanced analysis of the effectiveness of posts in Google Analytics.

The most important information at a glance:
– Integration with over 20 social networks – including Facebook, Instagram, LinkedIn, YouTube, Twitter,
– Post publication planning,
– The ability to receive and send private messages for some portals,
– Charts regarding the reach of individual posts, collective charts and the possibility of comparison with competing fan pages,
– Built-in link shortener,
– Possibility of integration with advertising systems,
– mobiles applications for androids and ioses.

Postplanner

Postplanner connects to the most popular portals and allows you to plan posts using a convenient calendar. Integration with Canva also allows you to easily create graphically friendly content.

The most important information at a glance:
– Integration with 5 social networks: Facebook, Instagram, LinkedIn, Twitter, Pinterest,
– Planning, editing and targeting of posts,
– Sorting posts in terms of range, number of comments or reactions,
– Displaying the most popular posts on a topic from different platforms for guidance and inspiration
– File hosting,
– The ability to create graphics using Canvy,
– Algorithms to evalsuate the potential of a given post.

Loomly

Loomly, apart from the publication calendar, allows you to analyze the effectiveness of posts, suggests ideas for new entries and allows the tool to be used by several users.

The most important information at a glance:
– Integration: Facebook, Twitter, Instagram, LinkedIn,
– Calendar post scheduling,
– File hosting,
– Image library for publication,
– Management of ads in social media,
– Performance analytics,
– Ideas for posts generated on the basis of current trends in a given industry,
– Ability to reply to comments.

Later

A content publishing tool focused mainly on Instagram, but also works with Facebook, TikTok and Pinterest. As one of the few, it allows you to plan Stories (in the form of sending material to the phones and reminders about the need to publish – Instagram API currently prevents the automatic publication of stories).

The most important information at a glance:
– Drag & drop calendar,
– Hashtag suggestions,
– Suggestions on the date of publication based on data,
– Visual image editor with filters,
– Post effectiveness analysis.

Buffer

Like the above Later tool, Buffer also allows you to schedule Instagram Stories in the form of content upload and publication reminder. Buffer will also highlight any Instagram comments we haven’t replied to.

The most important information at a glance:
– Integration: Instagram, Facebook, Twitter, Pinterest and LinkedIn,
– Analytical module,
– mobiles application for ioses and androids.

Planoly

A tool dedicated to Instagram and Pinterest, in a limited form also cooperating with Snapchat, Facebook and Twitter. In addition to the publication calendar combining several platforms, Planoly also offers other modules, including a post builder with various functions for visual modification.

The most important information at a glance: Platform integration:
– Instagram, Pinterest, Facebook, Twitter, Snapchat to a different extent,
– An extensive analytical module,
– Built-in basic post patterns,
– ioses and androids application.

Postify

Basic post planner for several social networks – apart from the most popular, it also integrates with the Russian platform Vkontakte. On Facebook, apart from the publication of entries at a specified time, it allows, for example, to automatically change the background photo on the fan page.

The most important information at a glance:
– Integration: Facebook, Instagram, LinkedIn, Twitter, Vkontakte,
– Graphics editor,
– Suggestions and inspiration for posts,
– Built-in link shortener (to Twitter and LinkedIn),
– Analytical module.

NapoleonCat

The Social Inbox feature will allow you to handle all messages sent to the company in one inbox. NapoleonCat also allows you to manage ads (Facebook / Instagram) and profiles on Google My Business.

The most important information at a glance:
– Integration: Facebook, Instagram, Twitter, LinkedIn, Messenger, YouTube, Google My Business,
– Analytical module,
– Ad moderation (Facebook and Instagram),
– Multiple users – team coordination,
– Reports in .pdf.

SkedSocial

A tool that focuses mainly on Instagram, but according to the principle “Instagram first does not mean Instagram only”, it also works with Facebook, Twitter, Google My Business and LinkedIn.

The most important information at a glance:
– Publication calendar,
– Multiple users,
– Graphics editor,
– Analytical module,
– Canva integration.

SproutSocial

SproutSocial is a multiplatform social media calendar that also allows you to analyze and compare your statistics with competing profiles.

The most important information at a glance:
– Integration with Facebook, Instagram, Twitter, LinkedIn, YouTube, Pinterest (post publication), Reddit, Tripadsvisor, Glasdoor (monitoring),
– Analytical module,
– Graphics editor and template library,
– Algorithms suggesting the best time to publish a given post,
– Multiple users,
– mobiles application.

Kontentino

A simple-to-use social media organizer, useful especially with a large number of profiles and a large team. It will be especially useful for marketing agencies thanks to the module enabling easy acceptance of the given content by the client.

The most important information at a glance:
– Integration with Facebook, Instagram, Twitter, LinkedIn and Pinterest,
– Solutions facilitating communication in the team,
– mobiles application,
– Analytical module,
– Ad management.

Sendible

A tool designed for larger teams and marketing agencies. Monitoring of specific phrases can be especially useful, which will allow you to be always where a given brand is mentioned.

The most important information at a glance:
– Integration: Facebook, Instagram, Twitter, LinkedIn, Pinterest, Google My Business, as well as a number of blogging platforms (WordPress, Blogger, Tumblr) and messengers (Slack),
– Solutions facilitating communication in the team,
– mobiles application,
– Analytical module,
– Ad management.

While it is said that you shouldn’t judge a book by its cover, in fact many of us do, and a similar mechanism works for the newsletter as well. If it is not visually attractive to the recipient, the chance that he will devote enough time to read the content is minimal. Besides, there is also the question of whether the user will see our message at all. Nowadays, e-mail has sophisticated anti-spam filters that redirect the mass of messages to the “spam” or “offer” tab. So in order to reach our potential customers, we need to send messages from a source that they will read as trusted.

So that the newsletters we send do not hit the vacuum and bring measurable benefits, we should choose a tool for sending them that has a high delivery rate and allows you to create visually attractive e-mails. Here is an overview of the most popular programs on the market with which you can create and send such newsletters.

MailChimp

MailChimp is one of the most popular systems for creating and sending newsletters. Its huge advantage is the extensive free plan. It is available without time limits and allows you to send as many as 10,000 messages per month. As part of this offer, you can build a database of 2000 contacts.

Newsletters sent by MailChimp can be easily adapted to various industries and current needs. The program provides access to over 100 e-mail templates and an advanced text editor, so the newsletters created in it can be graphically interesting and adapted to the visual identification of the brand. The tool also allows you to independently combine graphic and text elements using an editor that works on the principle of “drag and drop”. This means that without any programming knowledge, you can place frames for texts, photos, CTA buttons, headers or other components anywhere.

Features and packages
MailChimp also provides its customers with extensive reports and the ability to test different types of messages to find the most effective version. It can be integrated with various platforms, including WooCommerce, Magento or Zapier. Most importantly for marketers – e-mails sent by this system have an acceptance rate of 96-99%, which means that messages almost always go to the recipient’s main mailbox instead of offers or spam.

The tool has three paid packages, the cheapest of which costs $ 9.99 per month. They differ in the number of available functions, for example, only in more expensive plans are dynamic content available, i.e. content adapted to a specific recipient.

The most important information at a glance
– over 100 templates,
– English platform,
– the ability to create newsletters in the mobiles application,
– acceptance rate 96-99%,
– free plan for up to 2000 contacts,
– Unremovable MailChimp footer in the free package.

MailerLite

MailerLite is a system that also has a free version for an unlimited period. In this case, however, the number of subscribers is much smaller – it is a maximum of 1000 contacts. The platform is intuitive to use and has a built-in drag-and-drop editor. It can be integrated with many tools (including Shopify, WooCommerce, Zapier, WordPress).

There are only two packages in this tool: Free and Paid. The latter, however, does not have a fixed price – subscription costs are constantly increasing along with the extension of the contact list, so choosing it, you have to take into account a gradual increase in expenses. You can compare the features of the packages during the 14-day trial period of the paid version.

The most interesting features
What interesting features does this tool have? The built-in photo editor is definitely worth mentioning here, thanks to which you can crop and correct photos that are to be sent in messages directly in MailerLite. The platform also allows you to conduct A / B tests to help determine the most effective version of the message, and to create pop-ups encouraging you to subscribe to the newsletter. Options that are useful for marketers are: automatic resending of messages to people who did not open the email, and delivery of messages by time zone.

The most important information at a glance
– 14-day trial period for extended versions,
– free version up to 1000 subscribers,
– English platform,
– built-in photo editing,
– automatic resending to people who did not open the message,
– A / B tests,
– delivery of messages according to time zones,
– 24/7 chat support with a paid package.

GetResponse

GetResponse includes a drag-and-drop editor, but also a database of over 220 ready-made templates – this is the program that has one of the largest libraries of this type. However, there is no permanent free plan, you can take advantage of a 30-day trial period, but then you have to decide on one of the paid plans. However, it is worth knowing that within one package, the price increases as the number of subscribers increases.

The most interesting features
GetResponse allows you to adjust the dispatch to local time, and also offers a perfect timing tool. This means that messages are sent by the system when recipients respond best to them, which is estimated by algorithms based on their previous behavior. An interesting option is also the ability to create dynamic content, i.e. content that changes depending on the preferences of the recipient. Thanks to this, each subscriber can, for example, receive an e-mail recommendation of products that he was interested in.

What distinguishes the tool from the previously mentioned programs is multifunctionality. Thanks to GetResponse, you can not only send newsletters, but also, for example, run webinars (in more expensive packages). So, if you’re looking for a program that can do things more comprehensively, this is an option definitely worth considering.

The most important information at a glance
– 99% deliverability,
– 30-day trial period,
– access to ready-made e-mail templates (220),
– built-in photo editor,
– database of free photos,
– perfect timing tool – sending messages when recipients respond best to them,
– adjusting the shipment to local time,
– A / B tests,
– you can also do webinars in more expensive packages.

FreshMail

In Freshmail, we do not have access to the free version, after a 14-day trial period, you must subscribe to one of the paid packages. However, the prices are quite attractive here – the cheapest version costs $ 10 a month and allows you to build a list of up to 1000 recipients. This program also allows you to create newsletters using the drag-and-drop method and has a rich database of message templates – there are over 150 of them. This program has one interesting option that you will not find in most tools of this type. There is an option to buy a specific pool of messages to be sent without subscribing. In this model, we can, for example, buy 10,000 messages and simply do a one-time mailing. This is a very profitable option for people who send newsletters less than once a month.

What else does the tool offer?
This shipping system offers great opportunities when it comes to user segmentation. You can divide by interests, gender or locations, among others, and send mailing only to those people who are the target group for a specific message. Freshmail also has the functions of optimizing the sending time of newsletters and creating dynamic content. In addition, it is also worth paying attention to the large possibilities in terms of creating a shipping schedule – the platform allows you to plan any number of them.

What else does Freshmail offer? A useful function is, for example, anti-spam tests, thanks to which, before sending, you can make sure that the message will not be read by email filters as junk. In addition, many interesting options are included in the highest package. Onboarding, which introduces the secrets and functions of the tool, contact with a dedicated customer manager and the possibility of creating webinars, are also included in the price.

The most important information at a glance
– 14-day trial period,
– over 150 ready-made templates,
– anti-spam testing before shipment,
– shipping time optimizer,
– schedule of any number of shipments, – in higher packages: onboarding, webinars, dedicated account manager,
– option to buy a news package instead of subscribing.

ActiveCampaign

As part of this program, you can count on a 14-day trial period, after which you must buy one of the paid packages, the cheapest of which costs $ 15 and allows you to create a base of 500 subscribers. In addition to the standard “drag and drop” editor, ActiveCampaign offers ready-made templates, the base of which, however, is relatively small – it is currently 25 versions. What is an advantage of this tool, however, is free photo hosting, thanks to which you can store photos and graphics that you want to use in the future in the cloud. A useful feature of ActiveCampaign is also the history of changes – if at some point in the newsletter creation we find that the earlier version was better, we can easily return to it.

In ActiveCampaign, there is no problem with integration with various platforms or with importing contacts, if we previously used a different tool. There are also options for personalizing messages, delivery control and Lead Scoring. What is the last of these functions? Well, we can automatically assign points to our contacts depending on their engagement, thanks to which we create a list of our most loyal recipients. Active Campaign also allows you to do A / B tests, and in the highest of the packages we also get basic CRM functions – for example, assigning tasks to people from the company. What to take into account is that the price within the package increases as the contact base grows. It is quite a powerful tool that is best suited for large companies that need more than standard solutions.

The most important information at a glance
– e-mail templates (about 25),
– message change history,
– free image hosting 14-day trial period,
– personalization of e-mails,
– deliverability control,
– the function of adding ticks.

MailPoet

MailPoet, on the other hand, is not a standard program, but a WordPress plugin. It is free for up to 100 subscribers and there is no distinction between packages – it’s just that the price of the paid version grows in proportion to the number of subscribers. Its advantage is that it allows you to send an unlimited number of e-mails, no matter how wide the contact base is. It also works on a drag-and-drop basis and offers around 50 templates for free.

A useful feature not found in other programs is the automatic removal of uninvolved subscribers, so we don’t have to spend money sending newsletters to people who do not respond to them. The time after which a person is considered disengaged can be freely set in the panel according to current needs. The plugin has a high message delivery rate and is easy to use, so it is a good choice for WordPress users.

The most important information at a glance
– platform in English,
– free templates (around 50),
– free of charge up to 100 subscribers,
– unlimited number of e-mails,
– there is no division into packages
– the price increases with the number of subscribers,
– automatic removal of uninvolved subscribers,
– high deliverability ratio.

EmailLabs

EmailLabs is a platform that has very high message deliverability. We can even decide on a dedicated IP address, thanks to which only we have influence on the reputation of the address and message deliverability. The tool offers 4 packages, including one completely free, which allows you to send 24,000 messages per month. At EmailLabs, we also have ready-made templates that make creating mailings simple and fast.

In the case of this tool, great emphasis is placed on ensuring the client’s security during the transmission of messages and encryption of communication. In higher packages, we also have access to full onboarding, training for employees and the support of a dedicated specialist who helps, among others, in carrying out the necessary integrations. Reporting options are also expanded, including not only basic data, but also open tracking, link tracking and e-mail deliverability alerts.

The most important information at a glance
– very high deliverability,
– 24,000 messages a month for free,
– dedicated IP in higher packets,
– very extensive options to ensure security,
– free plan forever.